There’ve been two incidents of mouse–following lately at home.
Incident 1: Return of the pest
It all started a couple of weeks ago when Mimi at home decided to constantly stare at the washing machine, and even sleep by it when she can. It happened once before when she was living at another flat at High Street Kensington. I wasn’t there, but story goes that she started to stare under the fridge, until suddenly one day she presented a nicely dead mouse to her royal owner.
How sweet.
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Every night before I go to sleep, I’d switch of my phone, and leave it in the living room, where I work. I’ve been doing that for quite a while now. But, I quite often forget to switch it on first thing in the morning, and people often end up not being able to find me.
But then it’s until today that I realised—that’s not a bad idea!
Come to think of it, because the phone has been off and no one (including clients) bas been able to reach me to either bug me about anything, I’ve been able to achieve so much more.
Of course, I do have to switch it on eventually, and now I make sure I switch it on after my lunch break.
Businesses often think about how their brands are or can be perceived by the customers. Listening to the 187th episode of Boagworld.com podcast today made me look at this brand image from a different perception.
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Citing Dan Brown’s latest The Lost Symbol:
“…what are the three prerequisites for an ideology to be considered a religion?”
“ABC,” one woman offered. “Assure, Believe, Convert.”
“Correct,” Langdon said. “Regions assure salvation; religions believe in a precise theology; and religions convert nonbelievers.”
Interestingly, the first image that popped into my mind was the various Apple retail stores.
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