From brands to religions
Mon 28 September 2009
Citing Dan Brown’s latest The Lost Symbol:
“…what are the three prerequisites for an ideology to be considered a religion?”
“ABC,” one woman offered. “Assure, Believe, Convert.”
“Correct,” Langdon said. “Regions assure salvation; religions believe in a precise theology; and religions convert nonbelievers.”
Interestingly, the first image that popped into my mind was the various Apple retail stores.
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Tags: apple, brand, brand loyalty, dan brown, religion, the lost symbol
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